Do-it-yourself vs. Professional

Buyers fall in love with the home before they see it. Sellers appreciate you more.  Good photos get more clicks, more showings and faster sales!  Bad photos can have the opposite effect.

Let PreviewFirst photograph your listing and compare the results. Below are a handful of photos demonstrating the difference between an former do-it-yourselfer and a PreviewFirst pro.

Professional Lighting: The most noticeable difference usually has to do with the lighting and color. A camera can only do so much and must balance the light (inside and out) in a room. With professional lighting, the photographer is sure to capture the true ambient lighting and colors at their best, and expose well for both the interior and the exterior (windows).

Accurate Color: The true color of anything varies, but when you have a white kitchen, the sellers are probably going to prefer that it isn’t yellow.  Yellow kitchens are probably the most common problem with bad real estate photos.

A True Wide Angle Lens: Both of these were shot with a wide angle lens, but there’s a big difference between 24mm and 16mm.  Along with professional lighting, the lens makes a huge difference.  Notice how much of the room is captured in a single photo – giving the rooms more context and preferred compositions. Context is key for real estate photos.

With that said, a 24mm or similar can certainly capture some great compositions, and sometimes a narrower view is preferred for details and design photos.

Aspect Ratio: Notice the width and height of the photo.  Professional dslr cameras shoot at a 3:2 aspect ratio, which matches the aspect ration of a standard 4×6 print.  Makes sense, right?  Still, most cameras have always shot at a 4:3 aspect ratio, which has and always will require a little bit of cropping on the top and bottom of your photos.

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