Sandicor MLS Adds Advertising Remarks for Listing Syndication

THIS IS A REALLY BIG DEAL!   Sandicor has put the power of syndication back into the agents hands.   New to Sandicor MLS in 2012, Listing agents now have a new field on the property listing record that is specifically for advertising?

Now every time someone pulls up a listing on Zillow or Trulia you can be sure they’ll know YOU are the listing agent.  Even better, you can direct them to your Virtual Tour and turn them into a client.  More prospective clients will get introduced to you from a single virtual tour, than from any other marketing source.  [read more about this]

The advertising remarks can be used to enter advertising information such as agent name, brokerage, email addresses, telephone numbers, website URLs, CA DRE number, open house schedules, along with the property’s description, for dissemination to specific advertising channels such as ListHub and Point 2 which provide listing syndication services to brokers as part of their Sandicor membership! Advertising Remarks is an optional field and will replace the Remarks field only for those listings that are sent to listing syndicators.

You can watch a video on the subject here: http://www.sandicor.com/rules-and-regulations/

Note from Sandicor website:
Sandicor recognizes this new field as a vital and valuable data source for not only a member’s online marketing endeavors, but also for the consumer who will be provided with valid contact information for a specific property, despite their ultimate decision regarding whom to contact for additional information.
Please note, the Advertising Remarks field will NOT appear in any TEMPO or FUSION™ system reports, email reports, Client Gateway or in IDX data feeds. For those consumer sites (e.g., Trulia and Zillow) that display MLS remarks, the Advertising Remarks field will allow the agent the ability to provide the consumer with agent / brokerage contact information along with the property description that is prominently displayed.

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