The Return on Investment is Huge!

Why are some virtual tours so successful, while others flop?  Is it the style of tour? Is it the home?  Is it the marketing?  All three play critical roles of course, but here’s the difference…  See the Virtual Tour flow chart blow.

Agents that are successful with their virtual tours do three things.

  1. MLS Advertising Remarks. THIS IS A REALLY BIG DEAL!
    Sandicor (San Diego’s Regional MLS) has put the power of syndication back into the agents hands.   New to Sandicor MLS in 2012, Listing agents now have a field on the property listing record that is specifically for advertising?  Now every time someone pulls up a listing on Zillow or Trulia you can be sure they’ll know YOU are the listing agent.  Even better, you can direct them to your Virtual Tour and turn them into a client.  More prospective clients will get introduced to you from a single virtual tour, than from any other marketing source.
  2. Remind your seller that you guys are a team.  Send her the link to the virtual tour (branded version), and tell her how important it is to post it on facebook and twitter.  Encourage her to email friends, family, and a few people at work.  Buyers and sellers post your tours anyway, but make sure of it.  This kind of simple effort translates into POWERFUL word-of-mouth advertising.  But they’re not just promoting your listings, they’re referring YOU, and showing the world what you do to market homes, vs. the competition.
  3. Add your virtual tours and photos to Zillow. Like it or not, it’s a very popular website.  The neighbors use it and when they see what you’re doing to promote homes in their neighborhood, you look good,  – especially considering the horrible pictures that other agents use to promote their listings, and also because very few agents upload photos and virtual tour to Zillow.
Click to enlarge

More prospective clients will get introduced to you from a single virtual tour, than from any other marketing source.

Click the Impact Chart to see the tremendous market reach and reward that results from just one virtual tour.  Three months of marketing generated 695 visitors to this tour.  Those referred to the virtual tour by the Seller, Realtor.com, & Zillow, have the greatest impact, because all those clicks have “new-client potential”.  That’s because those prospects are looking at the branded version of your virtual tour – which includes your contact information, photo, logo, bio, and a gallery of your other virtual tours – ACTIVE & SOLD LISTINGS.

Of 695 visitors, that’s about 250 introductions to buyers, sellers, and sphere-of-influence referrals.  No other marketing vehicle delivers such dramatic results, for such a small cost.  The return on investment is huge.  And when you have an account with PreviewFirst, your tours continue to work long after the listing sells.  Check out your Activity Map.  The map shows a green pin for all of your active listings and a red pin for all of your sold listings. If you’re a top selling agent in town, this map will make that clear to your prospects. If you don’t have any listings because you’ve sold them all, this map shows your experience and track record.  If there was just one reason to get a virtual tour of every listing, this is it. 

To see your Activity Map, find your profile page, and click on the map.

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Trackbacks/Pingbacks

  1. Sandicor MLS Adds Advertising Remarks for Listing Syndication - May 31, 2012

    […] Now every time someone pulls up a listing on Zillow or Trulia you can be sure they’ll know YOU are the listing agent.  Even better, you can can direct them to your Virtual Tour and turn them into a client.  More prospective clients will get introduced to you from a single virtual tour, than from any other marketing source.  [read more about this] […]

  2. Return on Investment Is Huge! | Preview First Real Estate Photography - June 1, 2012

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  3. Real Estate Listing Map - June 12, 2012

    […] Many agents email it to their client before the listing appointment.  We can even provide you with the embed code so you can post this map on your personal website, and blog, etc. For more about the listing map, see this blog post.  And this is a must read: http://blog.previewfirst.com/2012/05/roi/ […]

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