Archive | May, 2012

The Return on Investment is Huge!

Why are some virtual tours so successful, while others flop?  Is it the style of tour? Is it the home?  Is it the marketing?  All three play critical roles of course, but here’s the difference…  See the Virtual Tour flow chart blow. Agents that are successful with their virtual tours do three things. MLS Advertising […]

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Sandicor MLS Adds Advertising Remarks for Listing Syndication

THIS IS A REALLY BIG DEAL!   Sandicor has put the power of syndication back into the agents hands.   New to Sandicor MLS in 2012, Listing agents now have a new field on the property listing record that is specifically for advertising? Now every time someone pulls up a listing on Zillow or Trulia you can […]

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Seller introduces agent to everyone they know

Sometimes I use the “bold” font type too much.  In this case, I can’t be bold enough.  If you haven’t figured this out yet, I want to make sure you get the point, (boldly).  😉 Want to get introduced to all of your clients’ friends, family, neighbors and coworkers? It’ll cost you about $150 bucks. […]

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What is a Virtual Tour & Should You Get One?

Virtual Tours Turn Your Clients into Your Best Sales People! Before we talk about what a virtual tour is, I think it’s important to address why they are so valuable. Top Selling Agents have figured it out… When you provide a virtual tour for your listings, buyers and sellers post it on facebook and twitter, […]

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Why do I have black borders around my photos?

The issue probably has to do with the dimensions of your photos. Our virtual tours are played in full screen which assumes your photos are at least 1100 pixels wide.  If you are uploading photos that have been formatted for the MLS or other websites, these photos are probably too small to take full advantage […]

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Real Estate Photography Observations

A few years ago, we (PreviewFirst) sponsored the Annual NAR Convention when it came to San Diego.  As a virtual tour provider, our marketing theme was that “It’s all about the photos”.  When it comes to marketing real estate, nothing is more important.  Today, home-hunters sort their search results by the number of photos at […]

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Apple To Ditch Google Maps In iOS 6?

Apple is coming out with their own maps.  This could be interesting for the virtual tour industry.  The most compelling feature of the Apple-owned map app will be 3D street views of buildings and such, which can be reached via controls in the software. This 3D feature will offset the loss of Google Maps’ Street […]

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How do I create a photo-video for YouTube?

If you’ve been a PreviewFirst customer for a long time, you may remember the days when we turned your photos into a little video. That was pretty slick back in the day.  In 2011 we evolved to the HD Motion Picture player and no longer rely on video to display slide shows.  Nowadays, there are […]

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Who’s your best photographer?

New customers often ask this question, and we certainly appreciate it.  It’s always nice to work with people that care about the photos as much as we do.  🙂 You’ll be happy to know that at PreviewFirst, we only hire very skilled and seasoned photographers.  In addition, each PreviewFirst photographer undergoes a rigorous training and […]

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