Map Your Real Estate Sales Track Record

The Activity Map is a Crazy HUGE Big Deal! The map shows a green pin for all of your active listings and a red pin for all of your sold ...

I Am Your Best Salesperson

Resume Application (858)451-5772 service@previewfirst.com Objective:  Seeking Position as Sales Assistant  I will show your listings 24 hours a day, 7 days a week. I’ll make sure your listings look perfect ...

Real Estate Photography 101

The BIG THREE problems most agents and photographers face are these: Color Accuracy Hexagonal Lines Balanced Exposures Let’s start with the basic understanding that good real estate photos should make ...

Latest News

Guy with a drone vs. Expert aerial photography

Here’s an example of a very challenging aerial photo. The camera is facing the in the direction of the sun, and with a dark shadow cast on the front of the house. While never ideal, I good photography team does wonders. In this case, the water should be blue. Skies should be radiant. Grass and […]

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Professional Lighting and Editing Part II

The Difference professional lighting and editing make. People often say “Of course it’s a beautiful photo – it’s a beautiful home.” Or, “Wow, you must have a really good camera.” – That’s my favorite. 🙂 The truth is, the bigger the home, the more difficult it is to capture. We love difficult! See Part I […]

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Professional Lighting and Editing Part I

A camera can only do so much. A typical flash can only go so far. These photos illustrates the importance of professional photography, powerful lighting, and mad-editing-skills. See Part II See Part II

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3D Tours – The good the bad and the ugly

Buyers love them. Sellers love you! A 3D Tour is an online experience that lets home buyers move through a property and see it from any angle.  It’s an immersive experience, allowing you to move naturally through the interior, then zoom out to our dollhouse or floor-plan view for a unique perspective of the layout. […]

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Getting The Results You Expect

In Real Estate Photography, Consistency is everything.  You need a photography team you can rely on to get the job done right.  At PreviewFirst, we set the industry standard for quality.  Which is why we’re proud to report a  customer satisfaction rate of 99.9%.  It’s rare when we we miss the mark, or hear any kind […]

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El Nino & Real Estate Photography

This is the first time in a long time, Southern California has been put on hold for a week due to rain. As a result, many of the appointments scheduled for this week will be rescheduled to next week and will make availability very limited next week. So if you have a listing that needs […]

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The Ultimate 3D Experience

PreviewFirst is Southern California’s Premier Matterport provider for 3D Tours. It’s a little addicting. Buyers love them. Sellers love you! A 3D Tour is an online experience that lets home buyers move through a property and see it from any angle. Each tour includes a captivating dollhouse view and floor-plan. View the 3D Tour Sample […]

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PreviewFirst Thanksgiving

It’s 10:50am Thanksgiving day 2015. Crackling fire and coffee in hand, I’m counting our blessings at PreviewFirst, I want to thank our wonderful customer support team. Your positive attitudes and heart for service are evident in everything you do. People think of us as a “Photography company”, but we know we’re really a “Customer service […]

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The Right Number Of Photos?

What is the right number of photos for the MLS? Most MLS systems allow 25 photos. Some only allow 15 photos and others 30 photos. One Southern California MLS made the decision to allow up to 75 photos. “75 PHOTOS! REALLY?” That’s the response from most Relators who can’t imagine the average home warranting 75 […]

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Do-it-yourself vs. Professional

Buyers fall in love with the home before they see it. Sellers appreciate you more.  Good photos get more clicks, more showings and faster sales!  Bad photos can have the opposite effect. Let PreviewFirst photograph your listing and compare the results. Below are a handful of photos demonstrating the difference between an former do-it-yourselfer and […]

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